Wiibrations 2

Same issue of T3 mag. Just in case the male crowd didn't get the Wii-brations on the title page. So this is the contents table on page 5.

Why do I have to think about spanish massage oil now?

Good Wiibrations

A long-time favorite in the bikini-and-phones publishing business, the T3 magazine features the future of the Wii game console in its 08/2008 issue. Wii's motion sensors, force feedback, and other features made hundreds of programmers around the globe remember the good old Commodore 64 "Sex Games" joystick killing game. Will it be back, with real Wiibes?

Oh stuff me....

There is a Norwegian gadget magazine called "Stuff". Fair enough. The content is the usual mix of mobile phones, video games, gadgets, cameras, hi-tech and multimedia. Very brief tests, and lots of lifestyle advertising.
However, the 05/2008 issue of "Stuff" features a dark lady in a black swimsuit, holding a phone right in between her bronze thighs, with the magazine title "STUFF" written in bold letters around her face. The table of contents page features her once more... with the phone on the left inner thigh, close to target, and "Stuff" written over the other thigh.

Who wouldn't think of the vibration function latest on page 6 of this issue of Stuff?

How it all got started

Welcome! "Oh no, another blog about boobs!". Oh well. It got started back in 2003, when we were hunting business students for our mobile technology seminars. The business bunch is very much interested in the latest gadgets, but not too much in technology, computer science or complicated details. So the research assistants at the T-Mobile Stiftungsprofessur tried to re-balance the student's interest with an advertising poster.

Of course, the chair holder, Prof. Kai Rannenberg, didn't approve of the poster being put out to Johann Wolfgang Goethe-University's campus. It never went into print.

BUT ... ever since... the same sales strategy keeps showing up around small gadgets like phones, cameras, ... that are predominately marketed to males.

This is what this blog is about.