onsdag 8. april 2009

Alice? Who the f... is Alice?


A remarkably long-lasting "sex sells DSL" effort was made by Hansenet in Germany. The so-cute-it-hurts photo model posing in ads and on posters all over - with a complete absense of the product. Do I really have to mention that the campaign had less clothes on the model the longer it went? Check the image... the brown dress was the 1st launch... the "nothing but red (Duct?) tape" came later.

It is yet unknown how many teenage males signed up with Alice for flat-rate downloading of everything a male teen needs to survive the day.

Campaign info: http://www.crossmedia-zentrum.de/de/case-des-monats/2006/november/

The 5th mobile element


Ever since the 5th element got Duct tape out of the SM corner, and into the fashion world, advertisers seem to have developed a preference for lolitas that are just a wrap of adhesive tape away from what looks like child pornography. So did well-known mobile phone producer Motorola in 2006. How many pedophiles fell for that phone model? It even came with a VGA camera!

Oh yeah, please pay me, baby!


This ad is another example of hard-sellig when the concept just doesn't work. Does anyone remember "mobile payment" on mobile phones? Well, it didn't kick off, even after T-Mobile got into the sheets with prime competitor Vodafone. So here comes... feminine anatomy ... last resort to save the project... I rest my case.

Boob creaming


Ah, Norway... now there is a version for anti-aegin-cosmetics of this blog's favorite theme...
Foto: Kjartan Bjelland
Source: http://www.aftenposten.no/nyheter/iriks/article3020418.ece