Learning by doing

This advertising postcard was available in Frankfurt am Main as part of the free postcard based marketing services available in many bars, cafés and restaurants. This one stuck out of the postcard rack, being on display not too far from the infamous Frankfurt red light district. However, no personal erotic service was on offer. Thje card advertised the postcard advertising agency, claiming the effectiveness of postcard advertising.

I can't remember any of the other cards containing actual ads.

Marketing condoms. invisibly.

Ever sice AIDS hit the TV screens in the 80ies, I wondered how people expected AIDS awarness campaigns to work. Due to moral, religious or other restrictions, neither sex nor condoms and their proper use could be put on display. The resulting campaigns were most likely among the least effective campaigns in advertising history.

If this ad really helped? At least, it is breaking the 'no sex' taboo. But where did you look first?