
A remarkably long-lasting "sex sells DSL" effort was made by Hansenet in Germany. The so-cute-it-hurts photo model posing in ads and on posters all over - with a complete absense of the product. Do I really have to mention that the campaign had less clothes on the model the longer it went? Check the image... the brown dress was the 1st launch... the "nothing but red (Duct?) tape" came later.
It is yet unknown how many teenage males signed up with Alice for flat-rate downloading of everything a male teen needs to survive the day.
Campaign info: http://www.crossmedia-zentrum.de/de/case-des-monats/2006/november/


