Ever sice AIDS hit the TV screens in the 80ies, I wondered how people expected AIDS awarness campaigns to work. Due to moral, religious or other restrictions, neither sex nor condoms and their proper use could be put on display. The resulting campaigns were most likely among the least effective campaigns in advertising history.
If this ad really helped? At least, it is breaking the 'no sex' taboo. But where did you look first?
Ingen kommentarer:
Legg inn en kommentar